Taqarabu… it's Arabic for come together
It’s our guiding principle; to connect organisations and brands with communities that matter to them most. Taqarabu brings together creative, innovative and measurable communications in a truly dynamic and complex region.
It’s about sound advocacy and intelligent, strategic thought, bringing together people and connections. Bringing together a unique blend of cultural literacy and diplomacy.
Our motivation and philosophy is focused upon client needs, listening first and offering solutions second. We are not driven by a myriad of internal reporting procedures and the distraction of shareholders’ agendas.
Too often clients are sold to, given services or products they don’t need and offered inexperienced resources they didn’t buy into at pitch stage. Our approach is different. You deal with a Partner who has the exclusive responsibility of getting the job done with the support of talent best suited to a client’s own resources and priorities.
Our client centric approach is designed to eradicate duplication, avoid things that are better done in-house and eliminate ambiguity through carefully planned measures.
Taqarabu brings together a portfolio of services that are constantly evolving, reflecting and anticipating the dynamic nature of our environment.
Sound advice is at its core, affected and updated by the influences of the young and the bold. Not just sage wisdom, but a kaleidoscope of vibrant inputs and colourful imaginations brought into sharp focus through four, specialist areas of expertise; Public Affairs, Public Relations, Digital Communication and Events.
Ethics and best practice
Operating in the highly visible and potentially volatile practice area of advisory, image and reputation management, requires a reciprocal commitment to transparency and public scrutiny.
We therefore take our responsibilities as a consultancy very seriously, fully committed to operating ethically and demonstrating good stewardship throughout all of our business operations.
We employ best in class standards in our behaviour with our clients, suppliers and our team. Subscribing to equal opportunities, diversity and mutual respect, encouraging an entrepreneurial and motivated working environment.
A full version of Taqarabu’s Ethical Trading Charter is available on request.